Lending Library

The resources below are a benefit to our members. Members are allowed to check-out one book at a time for a 3 week period. Please use the check-out form at the bottom of the page. If you have any questions about the lending library, contact Marie Zarate at marie.zarate@aecom.com or 407.513.8265.

DONATE BOOKS TODAY!
We are always looking to expand our library. Do you have a wealth of books just sitting around? Please consider donating them to help your fellow marketers enhance their skills. Contact Marie Zarate to make a book donation.

In Search of Excellence
Thomas J. Peters and Robert H. Waterman, Jr.
To discover the secrets of our "native art," Thomas Peters, and alumnus of the management consulting firm of McKinsey & Company who runs his own consulting firm, and Robert Waterman, now a director of McKinsey, studied forty-three successful American companies. Some of these organizations, such as Johnson & Johnson and Procter & Gamble, specialize in consumer goods; some, like IBM and Hewlett-Packard, are in high technology; some, such as Delta Airlines and McDonalds are in services. Shared by all of them are eight basic principles of management - action-stimulating, people-oriented, profit-maximizing practices - that are readily transferable. Here they are, amply illustrated with anecdotes and examples from the experiences of these best-run companies to make them accessible and practical for you to use.

How to Sell Yourself
Arch Lustberg
Winning strategies and techniques for selling yourself, your ideas, and your message.

Coaching, Mentoring, and Managing
Micki Holliday
Inspire Employees - Don’t "Boss" Them. This book offers hundreds of practical, easy-to-learn techniques every manager can use to coach employees to become more productive, positive, inspired, and effective. Filled with real-world advice and management-changing exercises, this manual shows how to get the most from employees in today's era of downsizing, layoffs, buyouts, and mergers. Managers will develop the attitude, the skills, and strategies to become more like a coach and less like a boss.

A/E/C Marketing Fundamentals (2 copies)
Michael Kubal, Kevin Miller, & Ronald Worth
Things change. This book meets the challenge of this change in marketing A/E/C services by providing marketers with the resources and ideas necessary to adapt to the numerous standards changing the A/E/C industry.
A CPSM Study Book

Communication by Design
Joan Capelin
Communication by Design is not just for the design firm principals. Based on first-hand experience as a marketing professional extraordinaire and written with clarity, verve, and not a little wit, Joan Capelin's volume is for everyone who believes that putting the client first is the essential ingredient of success. For those who believe otherwise, Communication by Design is nothing less than required reading.

Naked Marketing, The Bare Essentials
Robert Grede
Naked Marketing strips away the hype and hoopla and reveals what you really need to do to increase your company's sales and profits.

Design. Market. Grow!
Craig Park
In Design. Market. Grow!, Craig Park provides a unique collection of observations and lessons learned drawn from more than 30 years of experience in the building industry. Framed as practical directions for leaders and aspiring leaders, he shares real-world examples of how to build a professional service firm through a combination of learning, leadership, collaboration, and values - the basis for an enduring practice.
A CPSM Study Book

2009 Marketing Salary and Expense Survey
This report includes survey data collected from a sample of 1,153 respondents representing 774 offices. You can check relevant salary and benefits-related data for an array of marketing and business development jobs in the A/E/C industry.

Marketing Handbook for the Design & Construction Professional, Third Edition
72 authors
Not only is this book key in passing your CPSM exam, but its chock full of powerful information to strengthen your service marketing skills. The Marketing Handbook is an indispensable resource for those engaged in professional services marketing and dedicated to building business for their companies. Reflecting the remarkable changes in business practices and technology over the last decade, this third edition encompasses 64 chapters—including nearly 20 new chapters—authored by 72 industry leaders and practitioners with bottom-line accountability for the success of their A/E/C companies.
A CPSM Study Book

Marketing Handbook for the Design & Construction Professional, Second Edition
Several Authors
The handbook will guide the readers - whether they are seasoned veterans or just beginning their career in marketing professional services - through the tools of the trade.

Insiders Guide to SF330 Preparation
Nancy J. Usrey
This is a comprehensive guide to SF330 Preparation. SF330 replaces SF 254/255, in use by federal agencies, vendor firms, and even private sector facility owners and clients for over 30 years. The result of over eight years of planning and development, SF330 is designed to streamline the acquisition process, make the qualifications of vendor firms clearer and more transparent to selection boards, and better support electronic communication and electronic commerce technologies.

Visual QuickStart Guide - Macromedia Director for Windows and Macintosh
Mark Schaeffer and Andre Persidsky
Teach yourself Director the quick and easy way! This Visual QuickStart Guide uses pictures rather than lengthy explanations. You'll be up and running in no time.

Visual QuickStart Guide - QuarkXPress for Windows and Macintosh
Elaine Weinmann and Peter Lourekas
Teach yourself QuarkSXPress the quick and easy way! This Visual QuickStart Guide uses pictures rather than lengthy explanations. You'll be up and running in no time.

Marketing in the 21st Century for Design Professionals
David A. Stone
This book will show you how to choose promotional tactics and adapt branding strategies specifically for the engineering profession to gain exceptional renown, recognition and repute for your design firm.

Outstanding A/E Marketing Campaigns - Revised and Expanded 2nd Edition
ZweigWhite
Compiled from the pages of the Zweig A/E Marketing Letter, the newsletter covering real world tactics at work in design firms today.

The Insider's Guide to Marketing Green Buildings
Jerry Yudelson, PE, MBA, LEED AP
The strategies, data, tools, and techniques you need to succeed at marketing green buildings and sustainable design and construction services.

Identity Design that Works - secrets for successful identity design
Cheryl Dangel Cullen
Including examples from high-brow corporations to design firms, from children's marketing to the retail market, this book will help professionals create graphics that clearly communicate not just what other clients sell but who they are.

Designer's Prepress Companion
Jessica Berlin, Christina Kim and Jennifer Talcott, with Frank Romano
An invaluable teaching aid and tutorial with step-by-step instructions, Designer's Prepress Companion is the desk reference guide choice of graphic artist professionals, as well as the design student, and/or anyone who wants to gain a better understanding of prepress and digital design.

Adobe InDesign CS2 - Classroom in a Book
Adobe Press
The fastest, easiest, most comprehensive way to learn Adobe InDesign CS2. Includes CD with lesson files.

Web Design Workshop
Robin Williams
Learn practical web design from industry leading authors/designers/illustrators - Robin Williams, John Tollett, and David Rohr. Non-designers and designers alike have learned the principles of graphic and web design because of Robin Williams. The concepts in this book address web design and technology, including how typefaces, clipart, photographs, and other elements contribute to creating a visual impression.

Quick Solutions to Great Layouts
Graham Davis
Everything you need to know to create dynamic layouts. Provides the designer with grids, hanglines, margins, borders, rule measurements, and type specs - everything needed to recreatee the featured layouts

Design Graphics Photoshop Studio Skills
Several Contributors
Here are your favorite classic Photoshop tricks and tips from Design Graphics - compiled in one volume and updated ot work with Photoshop 7 and Photoshop CS.

Highly Effective Business Development Habits for Project Manager (12/15/09 Webinar)
Presenters:
• Judith Nitsch, PE, LEED AP, FSMPS, CPSM
• N. Scott Bates
• Heather Taylor, AIA, LEED® AP
• Susan Shelby, CPSM
CD 1 & 2: Audio Only Recording
CD 3: Web & Audio Recording
CD 4: Participant Handouts
This program is designed to bring project managers, principals, business developers, and marketing staff together to develop a strategy that gets the whole firm involved in building the business.
Learning Objectives
• Identify ways to build your network.
• Explore the benefit of long-term client relationships to the firm's future success.
• Learn how to cultivate relationships with your clients to secure repeat work.
• Understand the competitive advantages of your firm and utilize these differentiators to position yourself and your firm for long-term success.

Power Principles. Do you have the Winning Edge?
Jeb Blount
How will you gain the winning edge to accomplish your goals and reach your dreams? In life and sales there are five proven and indisputable PowerPrinciples that virtually guarantee success. For centuries the most successful people have employed these PowerPrinciples to accumulate wealth and abundance. With his fast-paced, down-to-earth style, laced with personal stores, Jeb illustrates how you can use the five PowerPrinciples as a road map to achievement.