Many thanks to Cheryl Powers, CEO of nimlok orlando for a wonderful presentation on Four Dimensional Marketing at Tradeshows! The Coordinator’s Club attendees learned about moving from 3D to 4D thinking; setting specific goals when planning a tradeshow booth; defining the target audience, having meaningful interactions with visitors.
Did you know that 70% of attendees who request more information from exhibitors are never contacted by the exhibitor after the show?
