Marketing Mayhem, Part I was held on Tuesday, June 9 at the Rosen College of Hospitality Management in south Orlando. The first of this two part series of educational programs featured talks by certified speaking professionals Cynthia Krosky and Ted Garrison on how to adapt and survive in this challenging economy.

A panel discussion focused on upcoming projects in the Innovation Way/Medical City area and in the tourism sector, with speakers representing the Burnham Institute, the University of Central Florida, Lake Nona Development and the Orlando Convention and Visitors Bureau.

Attendees were encouraged to stay positive in the light of challenging business conditions, and to rethink conventional ways of marketing our businesses to be more competitive and provide greater value to our clients.